Ruben the Road Safety Bear

Ruben is an educational tool used by Environment Waikato to teach children about road safety. The Ruben the Road Safety Bear programme is supported by NZ Police and Land Transport NZ.

He is a youth icon who, along with his minder, visits schools and preschools in the Waikato region, teaching children basic road safety rules and raising their awareness of safety on the roads and their surroundings.

To find out more about the Ruben The Road Safety Bear programme, to book Ruben for a free school visit or to order more resources, please email: ruben "at" ew.govt.nz or telephone the Environment Waikato Freephone on 0800 800 401.

Environment Waikato, PO Box 4010, Hamilton East, Hamilton, New Zealand.
Fax 07 856 0551 • Environment Waikato's Freephone 0800 800 401